Thursday, June 23, 2011

Networking Decisions: Linkedin Vs. Facebook

When it comes to career networking, job seekers have a lot of options at their disposal. They can go the traditional route and attend networking events, or they can use social networking sites. While there is no right or wrong choice, it's clear that networking via the Internet is a lot simpler. You don't have to do any traveling and it's a lot less stressful than face-to-face encounters. That doesn't mean it comes without its challenges. And one of those comes from choosing which site to use. The two most popular sites out there remain Facebook and LinkedIn. Both have their pros and cons, and I will discuss those below:

-In terms of overall popularity, I would estimate that there are more users on Facebook. That makes it more likely you will be able to connect with former colleagues.

-At the same time, LinkedIn is a lot better for making new career contacts than Facebook. Your work history is easily visible, and the interface will tell you who some of your other connections know. This is helpful when trying to make contacts at a job you have just applied to.

-There is also more to distract you on Facebook than LinkedIn. There are tons of games and other unrelated content, so it is easier to stray off course.

-Facebook is a little easier to use. I always found the LinkedIn interface to be a bit clunky. On Facebook, everything you need to know is laid out in front of you. This makes it much easier to figure out exactly how to contact people, etc.

Overall, I still prefer LinkedIn to Facebook when it comes to career networking. Although it's a little more complicated to use, I think it's better suited for networking than Facebook. What do you think?

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