We live in a digital age. Although there are still a good amount of people who still purchase and read newspapers, more and more people are relying on the Internet for many things (according to Google, 78% of the US was connected to the Internet in 2009), including job searching. Indeed, a nonprofit job board is becoming the main way for job seekers to get work in the nonprofit sector these days. Most nonprofit organizations have caught onto this trend, and are beginning to put their listings on these job boards. However, there are still some companies that are continuing to rely on print for their job postings. Although change is hard, if your organization is among these companies, it is imperative to start using a nonprofit job board to attract the highest quality candidates out there. At the end of the day, using these job boards presents many advantages over traditional job ads.
One of the big disadvantages of using print classified ads for your job postings is the space constraints. The majority of newspapers and magazines place strict word counts on job ads, which makes it hard to put a detailed description of the position. As a result, potential job candidates will have less of an idea of what the job entails. On a job board, however, the word counts are less hampering. Most allow you to write up to 1,400 words, which allows plenty of room to give the reader an excellent idea of what will be expected of them. Of course, with these additional words comes additional responsibilities. Simply put, it is not enough to just say the job requirements; a non profit job board listing should also give the job seeker an idea of what kind of work they will be doing, what they will learn, and who they will be working. Basically, it must also let them know what's in it for them.
Another reason to use nonprofit job boards is to reach the most active job seekers. I hinted at this before, but these individuals do most of their job searching on the Internet, not in print. You are going to want to get the most bang for your buck out of a job ad, and the Internet is the best way to get that. While a newspaper can be thrown away or easily lost, an online job posting will exist as long for as the time you paid for. In addition, many nonprofit job boards allow, for an additional fee, you to have make your posting a featured job, which gets it placed on the site's front page. This is the kind of feature that makes using a job board so helpful for your organization's future.
So the next time you have a job opening, make sure to take advantage of the ease of use the Internet offers, and use a nonprofit job board.