Of course, you don't even necessarily have to use Twitter (or Facebook) yourself in order to get your non profit jobs seen by social media users. All you have to do is add a simple widget that allows readers to easily share the news of your job opening with others on social media sites. If your organization already has a blog, this is the perfect place to post job news. Ideally, this blog will already have a large following, so you will know that the information about your latest job opening will be seen by thousands of people. And in turn, those people will have the ability to share that with other interested people through their social media sites.
Ah, the wonders of technology.
If you do create your own Twitter or Facebook account, however, one of the most important aspects you will need to master is interaction. You will want to make your online presence as welcoming as you can. One of the best ways to do this is to show you are, you know, human. Let's face it, people are not going to want to connect with you if your presence seems automated. This means you should avoid copy/pasted statements, and put some life into your words. For instance, when you set up a Twitter account for your nonprofit organization, you definitely want to get the word out about your latest job opening, but you should also tweet things that encourage discussion amongst your followers, like interesting news items. This will allow you to get a good idea of how they might interact with others if they were working at your non profit organization.
In the end, social media recruiting is really just an online version of networking. The only difference is you are dealing with a much larger group of candidates. And because social media is used by so many people today, you have the added benefit of reaching a much larger audience than if you posted your job recruitment ads in a newspaper. Transitioning your job outreach to an online arena may be difficult for some nonprofits but at the end of the day, it is something that will make your organization stronger and more competitive in the long run.