Tuesday, August 30, 2011

Using LinkedIn To Follow Employers

We've talked a lot about how LinkedIn is an invaluable tool to help your individual networking, but did you many people are using it as a way to narrow their job search?  There is a feature on the social networking site called the "Follow Company" button.  Simply search for the nonprofit you are thinking of applying to, click the follow button, and all of that organization's activities will be added to your news feed on LinkedIn.  This will give you a better idea of whether the company is hiring, and can also show you the background of candidates that are being hired.  This is a useful feature because it will show you the kind of qualifications you will need, as well as the kind of competition you are up against.

The Follow Company feature also allow you to keep an eye on how many other people are following the nonprofit in question.  If there are a lot of people checking out the organization, you should be prepared for a tough challenge.  Not as many followers will mean less competition, but it could also mean it's not that great of an organization. 

LinkedIn employer profiles include valuable information you should review before applying.  This includes things like how long employees usually work there, the average age range, and more.  The average tenure of employees is a particuarly useful statistic, because it will give you an idea of the turnover rate.  A high turnover sometimes indicates problems within the organization.

Job seekers have been looking for ways to organize their job search for a long time, and this LinkedIn feature allows them to take a step towards that goal.

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