The Communications Director sets and guides the strategy for all communications, websites, and public relations messages and collateral to consistently articulate CASFB's mission. The chosen candidate will support the agency’s goal to be viewed as the primary local source, disseminator and conduit of information within its diverse network and constituent base.
This position also has a host of other responsibilities. These include but are not limited to the following:
- Collaborate with the Executive Director and the Leadership Team to develop communications strategies that will broaden programmatic reach and deepen impact.
- Develop and refine the agency’s “core” messages to ensure organizational consistency.
- Identify significant media and public policy issues that can be leveraged to support the agency’s work, and create and implement plans to exploit them.
- Serve as the editor for the CASFB's websites.
- Oversee organizational response to inquiries about the agency.
- Develop, implement, and evaluate the annual communications plan with the Leadership Team and constituents.
- Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate.
- Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities.
- Manage the relationship with the agency’s direct mail campaign company.
- Oversee and approve the content of the direct mailers and regularly review results.
There are many other duties the Communications Director must undertake. You can read the rest of them on our career center, where you can also find instructions on how to apply for the job.