This is exactly the wrong approach to take.
During nonprofit software giant Blackbaud's recent Conference for Nonprofits, Timothy Winkler, CEO of Winkler Consulting Group in Charleston, S.C, said you should never feel sorry for fundraising. He argued that talking to donors with an apologetic tone sends mixed messages.
If you are an aspiring fundraiser, Winkler offered the following suggestions to hone your craft:
If you are an aspiring fundraiser, Winkler offered the following suggestions to hone your craft:
- People don't want to hear "sorry." By saying this, you send the message that your mission isn't really that urgent, which is the opposite of what you want to convey.
- When you ask for a donation as if it is a burden, donors will believe that it is.
- Communicate the need. Donors need to feel that your mission is worth the money -- so make your case for giving as strong as ever.
- Be confident. Like a bad cold, confidence can spread from person to person. Let your donors catch your enthusiasm for the mission.
"You should never feel sorry for fundraising." Great advice. When I used to make calls looking for potential donors and sponsors for a fundraising event, I would apologize if the person on the other end sounded even the slightest bit agitated. I never thought that may be sending the wrong message as far as the urgency of our need for funding our particular cause. Thank you for the important reminder! You should never feel sorry for asking for donations to a worthy cause.
ReplyDeleteHey! Keep it up! This is a good read. I will be looking forward to visit your page again and for your other posts as well. Thank you for sharing your thoughts about non profit fundraiser in your area. I am glad to stop by your site and know more about non profit fundraiser.
ReplyDeleteFundraising professionals, who have been employed with not-for-profit organizations as fundraisers or as fundraising consultants, for at least sixty (60) months, can become certified as a Certified Fund Raising Executive (CFRE). The CFRE credential is administered by CFRE International, an independent 501(c)6 whose sole mission is dedicated to setting standards in philanthropy through a valid and reliable certification process.
Cincinnati Arts Association (CAA) is a not-for-profit organization that oversees the programming and management of the Tri-state's finest performing arts venues รข€“ the Aronoff Center for the Arts and Music Hall - and is dedicated to supporting performing and visual arts.
non profit fundraiser
Hi there! great stuff here, I'm glad that I drop by your page and found this very interesting. Thanks for sharing your thoughts about non profit fundraiser, hoping to read something like this in the future!
ReplyDelete