Tuesday, May 29, 2012

3 Branding Tips For Your Cover Letter

The cover letter is important for a variety of reasons. Not only does it provide more details for the information in your resume, it also allows you to showcase your personal brand.

One of the most common misconceptions about cover letters is that they are about you. As a matter of fact, they are really more about what you can do for the employer. When crafting your cover letter, you need to make sure you highlight your brand in a way that matches what the organization is looking for in an ideal candidate.

Here are three ways to accomplish that important goal:
  • Craft a creative opening to your cover letter instead of relying on standard introductions. A good way to do this is to use narrative techniques show how your skills will help the employer (i.e., telling a story of how your abilities were able to help at your previous job).
  • Focus on a few of the skills you listed in your resume and expand on them in greater detail. Explain the results you accomplished with them and how they fit the position for which you are applying.
  • A poor closing can hurt an otherwise strong cover letter. Wrap up by letting the reader know when you intend to follow up and link them to your social media profiles and, if applicable, your online portfolio.
These three tips will make sure that employers, when they read your cover letter, will connect your brand to the needs of their organization. Make sure to use some variant of them when you start writing. 

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